Slots, roulette and blackjack are the most popular games to play, while there is a special section for the 888 live casino, which we will come on to next. The 888casino remains the heart of the 888 offerings, with a great array of games to pick from. The parent company that runs the 888 brands is called 888 Holdings and this firm is listed on the London Stock Exchange, though its headquarters are located in Gibraltar, an industry hotbed. The company was named Casino Operator of the Year at the Gaming Intelligence Awards in 2019, with the same prize going to 888 at the eGR Operator Awards that took place in the same year. Various awards have been won by 888 over the years. A female-targeted brand, 888ladies, later followed from the firm. 888 has snapped up a range of bingo sites over the years, such as Wink Bingo, Posh Bingo and Tasty Bingo. This happened when the Nevada Gaming Commission rubber-stamped 888's application for a license in 2013.Ĩ88 has also gone into business with Caesars Entertainment Corporation to provide online gambling options in United States markets such as New Jersey, where such sites are legal.Ĩ88's online poker room was launched in July 2002 and its sports betting brand ( 888sport) was launched in March 2008. One of the major achievements of the company was when it became the first firm to be exclusively online gambling that was licensed by any US jurisdiction. This ensured that all of the 888 brands were given a uniform style.

The two pairs of brothers had great success with their casino site, which was rebranded to 888casino in 2010. Initially launching under the name Casino-on-Net, brothers Aaron and Avi Shaked set up the company with their business partners, who are also brothers, Ron and Shay Ben-Yitzhaq. The company was one of the first to launch an online casino, which was very rare at the end of the 20th century. The history of the 888 betting brand goes all the way back to 1997. One of the oldest casino sites in the world, 888 has gradually added even more gambling products to ensure an account with the company provides a wide range of betting options. As one of the biggest betting brands in the world, 888 is a very popular choice for fans of everything from poker and bingo to casino games and online sports betting.

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